When speaking about social media within a business I have seen in the past few years how businesses have relied, more now than ever, on social media. I believe businesses see that regular advertising just does not work anymore and that social media is the way to go. There are many benefits for a business to use social media instead of traditional advertisement to get their name out to the public. Of course just like anything there are some downfalls to this. This could change when social media is used to make negative comments about a company. The social media negativity can hinder a company and sales because of bad experiences from consumers.
I came across a few websites and videos that speak about these benefits and are listed below.